Quantitative Data Collection and Surveys

This course provides a structured overview of quantitative data collection techniques, with a primary focus on survey methods in business research. Learners understand how to design surveys, choose appropriate sampling strategies, ensure data reliability, and apply statistical reasoning to interpret results. It provides a step-by-step summary of the key principles one has to have in mind when designing quantitative research.

• Learn principles of quantitative research and survey design
• Understand sampling techniques and how to achieve representativeness
• Design, pilot, and refine questionnaires for optimal clarity and reliability
• Use quantitative data collection tools and manage large datasets
• Apply basic statistical techniques to analyze survey data