Fundamentals of Business Research & Design

This intermediate course provides learners with a comprehensive introduction to the principles and practices of business research. Covering the full spectrum of research processes, it includes selecting topics, designing studies, critically reviewing literature, and understanding philosophical underpinnings. It aims to equip learners with the ability to conceptualize and structure meaningful research projects aligned with real-world business challenges.

• Understand the nature and scope of business and management research
• Formulate effective research questions and objectives
• Develop appropriate research designs and strategies
• Apply systematic methods for reviewing academic literature
• Comprehend key philosophical assumptions underlying research approaches