Customer Behaviour Analytics and Targeting

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About Course

This course equips learners with advanced analytical techniques to understand, predict, and influence customer behaviour. By mastering data-driven insights, marketers can refine targeting strategies, personalise engagement, and maximise return on investment.

Descriptive Points

  • Learn to collect and interpret behavioural data
  • apply predictive analytics
  • segment audiences with precision
  • design targeted campaigns
  • measure the effectiveness of behavioural strategies.

What Will You Learn?

  • Analyse behavioural patterns
  • Use predictive models to forecast customer actions
  • Create high-value segments
  • Design personalised campaigns that increase engagement and conversion rates.

Course Content

Marketing Planning

  • Customer Behaviour Analytics and Targeting
    08:58
  • Quiz

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