Campaign Tracking and Performance Metrics

This course equips learners with the knowledge and skills to track, measure, and interpret the performance of marketing campaigns. By understanding key metrics and analytical tools, marketers can optimize strategies, allocate budgets effectively, and demonstrate ROI to stakeholders.

• Learn to select the right KPIs
• Become familiar with setting up tracking systems
• Learn to analyse multi-channel data, create performance reports, and implement improvements based on insights.