Qualitative Research Methods and Interviews

This course focuses on the use of qualitative methods in business research, highlighting how to gather in-depth, contextual data through techniques like interviews and focus groups. Learners explore theoretical foundations, practical strategies for conducting qualitative inquiries, and tools for analyzing textual data to derive insights relevant to business environments.

• Understand the role and scope of qualitative research in business studies
• Learn to design interview guides and facilitate effective qualitative interviews
• Explore case studies and ethnographic methods
• Apply thematic and narrative analysis techniques
• Address ethical concerns and maintain research integrity in qualitative contexts