Introduction to Business Research

This course serves as your friendly introduction to the fundamental world of research. It cuts through the jargon to explain what genuine research truly means, differentiating it from everyday information gathering. You’ll discover why understanding research is a valuable skill, not just for academics, but for making better decisions in your daily life, studies, or small business. This module lays a clear, simple foundation for anyone taking their first steps into the world of systematic inquiry.

• Clearly defines what "research" truly means in a simple way.
• Explains why research is important for learning and decision-making.
• Introduces the basic idea of a systematic approach to finding information.
• Helps you distinguish between reliable information and casual opinions.
• Provides a simple roadmap for starting any research project.