What is a Marketing Plan and Why it Matters

This course introduces the concept of a marketing plan, explains its importance in business success, and demonstrates how it serves as a guiding document for marketing activities. Learners will understand how a marketing plan aligns with overall business objectives and why every business—small or large—needs one.

• Offers a definition and explains the purpose of a marketing plan.
• Takes you through the key components that make a marketing plan effective.
• Offers real-world examples of successful marketing plans.
• Explains how marketing plans connect with broader business strategies.
• Surveys common pitfalls in marketing planning and how to avoid them.