Strategic Marketing Planning and Positioning

This course provides an in-depth framework for understanding how to systematically gather, analyse, and interpret market data, and how to evaluate your competitive landscape to inform more effective marketing strategies. It covers practical research methods, analytical models, and competitive assessment tools that empower marketers to make data-driven decisions.

• Conduct comprehensive situational analysis
• set aligned marketing objectives
• define sustainable competitive advantages
• select profitable target markets
• develop positioning strategies and integrate them into the marketing mix.