Market Research and Competitive Analysis

This course provides an in-depth framework for understanding how to systematically gather, analyse, and interpret market data, and how to evaluate your competitive landscape to inform more effective marketing strategies. It covers practical research methods, analytical models, and competitive assessment tools that empower marketers to make data-driven decisions.

• Learn the fundamentals of market research
• explore qualitative and quantitative techniques
• master the interpretation of industry trends
• gain expertise in competitive benchmarking and SWOT analysis.