Digital Marketing Tactics and Tools

This course explores the essential tactics and tools that form the backbone of effective digital marketing. It covers the full spectrum of strategies from search engine optimisation to social media advertising, equipping learners with the skills and resources needed to plan, execute, and optimise digital campaigns.

• Become familiar with SEO, paid advertising, email marketing, content marketing, analytics, and automation tools
• learn to choose the right digital channels 
• develop tactics that drive measurable results.