Data Collection Strategies: Observation, Interviews & Questionnaires

About Course

This course is dedicated to the essential practical skills of gathering primary data for business research. It explores three core methodologies: observation, interviews, and questionnaires. Learners will gain a comprehensive understanding of each technique, including their various types, appropriate applications, and crucial considerations for ensuring data quality, reliability, and validity. This course equips advanced business students and professionals with the actionable knowledge to select and implement the most effective data collection methods for their specific research needs.

Descriptive Points

Covers primary data collection methods: observation, interviews, and questionnaires.
Explains different types and roles within each data collection technique.
Provides guidance on when to use qualitative vs. quantitative data collection.
Highlights key data quality issues including reliability, validity, and bias.
Offers practical considerations for designing effective data collection instruments.

Differentiate between various observation roles and when to apply them.
Master the techniques for conducting effective interviews across different formats.
Design reliable and valid questionnaires suitable for various research purposes.
Identify and mitigate potential sources of bias and ensure data quality.
Select the most appropriate data collection method(s) based on research objectives and constraints.