Choosing the Right Marketing Channels and Tactics

This course helps learners identify and select the most effective marketing channels and tactics for their business. It covers traditional and digital marketing options, how to align them with target audience behaviours, and how to combine them into a coherent strategy.

• Understand the range of marketing channels available.
• Learn to evaluate which channels fit your target audience and goals.
• Explore how to integrate online and offline tactics.
• Discover cost-effective ways to maximise reach and engagement.
• Avoid common pitfalls in channel selection and campaign execution.