Intermediate Marketing Plans

The Market Research and Digital Strategy bundle combines five complementary courses that give learners a strong foundation in research-driven marketing. It covers how to gather, analyse, and interpret market data, how to segment audiences using persona development, how to build integrated marketing communication strategies, how to execute digital marketing tactics, and how to measure performance effectively.

This bundle helps learners move from insight to execution with confidence. By learning how to understand audiences, communicate consistently across channels, and track results with data, marketers can design campaigns that are targeted, cohesive, and measurable.

• Learn to gather, analyse, and interpret market data for strategic decision making.
• Develop detailed customer personas and segment audiences to improve message relevance and targeting.
• Build integrated marketing communication plans that unify channels and maintain consistent brand messaging.
• Learn essential digital marketing tactics across SEO, social media, email, content, paid ads, and automation.
• Track campaign performance using KPIs, analytics tools, and reporting methods that support data-driven improvements.
• Combine market research, segmentation, channel planning, and performance analysis into a complete marketing strategy.
• Gain the skills to build campaigns that are insight-led, targeted, and optimised for measurable outcomes.