Intermediate Business Research Methods

This intermediate-level bundle provides a structured and practical pathway into the world of business research. Bringing together five complementary courses, it guides learners through the complete research process—from forming meaningful research questions to collecting data, analysing results, and upholding ethical standards. The bundle balances theory with hands-on application, helping learners understand both quantitative and qualitative approaches and how to choose the right method for different business challenges. By completing this bundle, learners will gain the analytical, methodological, and ethical foundations required to design, conduct, and evaluate research that supports evidence-based decisions in modern business environments.

• Explains how to design coherent and justifiable business research projects
• Introduces both quantitative and qualitative data collection methods
• Teaches how to design surveys, interviews, and sampling strategies
• Provides practical tools for analysing numerical and non-numerical data
• Highlights the philosophical, theoretical, and methodological foundations of research
• Emphasises ethical standards, transparency, and responsible data handling
• Builds research literacy for evaluating academic and industry-based studies