Advanced Research Design

This intermediate-level bundle offers a complete and practical foundation in business research methods, guiding learners through every stage of designing and executing a research project. Across five interconnected courses, learners explore how to formulate meaningful business research questions, conduct effective literature reviews, design quantitative and qualitative studies, and analyse both numerical and non-numerical data. The bundle also provides a strong grounding in research ethics, ensuring learners understand how to conduct responsible and trustworthy research in professional environments. By the end, participants will be able to plan, implement, analyse, and report business research projects with confidence—whether for academic purposes, organisational decision-making, or applied business problem-solving.

• Introduces the full research process—from defining questions to designing robust studies
• Covers quantitative and qualitative methods used in modern business research
• Teaches practical skills for designing surveys, interviews, and sampling strategies
• Provides guidance on analysing numerical and textual data to draw valid conclusions
• Emphasises ethical standards, including consent, data privacy, and responsible reporting
• Strengthens critical thinking through literature review and evaluation of sources
• Equips learners with tools to structure and conduct real-world business research projects