Statistical Analysis Using Software

This course equips learners with the skills to conduct statistical analysis using specialized software tools commonly applied in business research. Participants explore data entry, transformation, and visualization, and perform key statistical tests using programs like SPSS, Excel, or R. Emphasis is placed on interpreting outputs and translating statistical results into business insights.

• Understand the types of data suitable for statistical analysis
• Use software to manage and prepare datasets
• Apply descriptive and inferential statistical methods
• Create visualisations to communicate data trends
• Interpret and report results in a business context