Advanced Research Design

About Course

This course serves as an essential introduction to the world of business and management research. It meticulously defines what constitutes genuine research, differentiating it from casual information gathering. Learners will explore the systematic and iterative nature of the research process, gaining clarity on various research purposes (exploratory, descriptive, and explanatory). The course provides a foundational understanding of how to conceptualize and design a rigorous research project, laying the groundwork for successful inquiry for advanced business students and professionals in any business context.

Descriptive Points

Defines true research vs. everyday information collection.
Explores the fundamental characteristics of systematic inquiry.
Introduces the iterative stages of a research project lifecycle.
Clarifies various purposes of business research: exploratory, descriptive, and explanatory.
Provides a roadmap for effective research conceptualization and design.

Distinguish between everyday ‘research’ and rigorous business research inquiry.
Understand the fundamental characteristics and purposes of business research.
Grasp the iterative stages involved in conducting a research project.
Identify the different types of research purposes (exploratory, descriptive, explanatory) and their applications.
Appreciate the importance of a systematic approach in business decision-making.