Quantitative Data Collection and Surveys
About Course
This course provides a structured overview of quantitative data collection techniques, with a primary focus on survey methods in business research. Learners understand how to design surveys, choose appropriate sampling strategies, ensure data reliability, and apply statistical reasoning to interpret results. It provides a step-by-step summary of the key principles one has to have in mind when designing quantitative research.
Descriptive Points
- Learn principles of quantitative research and survey design
- Understand sampling techniques and how to achieve representativeness
- Design, pilot, and refine questionnaires for optimal clarity and reliability
- Use quantitative data collection tools and manage large datasets
- Apply basic statistical techniques to analyze survey data
Course Content
Introduction to Quantitative Research
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Quantitative Data Collection and Surveys
06:29 -
Quiz
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