Integrated Marketing Communication Strategies
About Course
This course provides a deep dive into the principles, planning, and execution of integrated marketing communication (IMC). It shows learners how to unify all marketing channels and messaging to deliver a consistent, compelling brand story that engages audiences and drives measurable results.
Descriptive Points
- Learn to coordinate multiple communication tools
- Maintain brand consistency
- Tailor messaging for different channels
- Evaluate the effectiveness of integrated campaigns.
Course Content
Marketing Planning
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Integrated Marketing Communication Strategies
07:32 -
Quiz
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