Developing Customer Personas and Segmentation
About Course
This course provides a comprehensive framework for creating accurate customer personas and applying effective market segmentation strategies. Learners will discover how to collect and analyse customer data, develop realistic personas, and segment their audience to enhance marketing precision and impact.
Descriptive Points
- Understand the theory and application of segmentation
- gather and interpret behavioural and demographic data
- construct detailed customer personas
- apply these to tailor marketing strategies and messages.
Course Content
Marketing Planning
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Developing Customer Personas and Segmentation
08:30 -
Quiz
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