Marketing Plans for Beginners

The Marketing Plans for Beginners bundle provides a complete introduction to building effective marketing plans from the ground up. Across five courses, learners will explore the purpose of a marketing plan, how to set SMART goals, how to research their market, how to choose the right channels, and how to budget and measure results.

This bundle gives new marketers and small business owners the practical knowledge needed to create structured, strategic, and realistic marketing plans that support business growth. By understanding each stage of planning—from research to execution—learners will gain the confidence to make informed decisions and develop marketing activities that deliver results.

• Understand the purpose of a marketing plan and how it connects to wider business goals.
• Learn to set SMART marketing objectives that guide strategy and make progress measurable.
• Research markets effectively, segment audiences, analyse competitors, and uncover opportunities.
• Choose the right marketing channels, align them with audience behaviour, and combine tactics into a coherent plan.
• Build practical marketing budgets, allocate resources wisely, and manage campaign execution.
• Measure results using key metrics and refine strategies for continuous improvement.
• Develop a structured, beginner friendly marketing planning process that supports clear, confident decision making.