Understanding Your Market and Target Audience

This course provides learners with the knowledge and tools to research their market effectively and identify their target audience. It covers market analysis techniques, audience segmentation, and the role of customer insights in shaping marketing strategies.

• Understand what market research involves and why it matters.
• Learn to segment audiences based on demographics, behaviours, and needs.
• Explore methods for gathering and interpreting customer data.
• Identify market opportunities and competitive positioning.
• Use audience insights to create targeted marketing campaigns.