Advanced Marketing Planning

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About Bundle

This bundle brings together five advanced courses that give learners a complete, data-driven foundation in modern marketing. It covers the essential areas of operational scaling, market research, performance measurement, multi-channel integration, and customer analytics.

Learners will gain the skills to streamline marketing operations, forecast performance accurately, and use data to guide strategic decisions. They will learn how to analyse markets and competitors, measure ROI across channels, and optimise marketing spend.

The bundle also explores how to create a unified brand experience across multiple channels and how to apply advanced analytics to understand and influence customer behaviour.

By completing this bundle, learners will be equipped to plan, measure, and execute high performing marketing strategies that drive sustainable growth.

Descriptive Points

• Conduct situational analysis, set clear objectives, identify competitive advantages, and build strong positioning strategies.
• Use behavioural data, predictive analytics, and precise segmentation to create targeted, high impact campaigns.
• Plan and execute integrated multi-channel campaigns with aligned content and optimised customer journey management.
• Measure performance with attribution models, calculate ROI, and use insights to reallocate budgets effectively.
• Streamline workflows, implement scalable systems, and integrate automation to improve operational efficiency.
• Develop forecasting models and align resources to support consistent, sustainable marketing growth.

Align marketing plans with corporate goals, choose profitable segments, and develop strong positioning across the marketing mix.
Analyse behavioural data, use predictive models, and build high value segments to create personalised, high performing campaigns.
Plan integrated marketing efforts, ensure consistent messaging, coordinate channels, and enhance performance with analytics.
Measure results with attribution models, calculate ROI, and make informed budget decisions.
Build scalable marketing systems, forecast demand, allocate resources, and apply automation to support efficient growth.