Marketing ROI and Attribution Models
About Course
This course offers advanced methodologies for measuring the return on marketing investments and understanding how different channels contribute to conversions. Learners will master attribution models, ROI calculations, and strategies for optimising marketing spend.
Descriptive Points
- Learn to evaluate marketing performance
- Know how to apply multi-touch attribution models
- Learn how to calculate ROI for campaigns
- Get to interpret data to reallocate budgets
- Learn how to integrate performance metrics into strategic planning.
Course Content
Marketing Planning
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Marketing ROI and Attribution Models
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Quiz
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