ENI859 – Entrepreneurship & Innovation
About Course
The Entrepreneurship and Innovation module is about entrepreneurs, innovators, and the things (products, services and processes) they create. Students often misunderstand the purpose of modules on entrepreneurship and innovation. Such modules – and this is no exception – are not “vocational”; they don’t tell you how to write a business plan, how to find VC funding for a startup etc. Issues like these are certainly subjects that come up for appraisal, but our aim is to critically analyse them, not give you a “how to” for
Entrepreneurship is not confined to the context of new ventures or start-ups. For example, entrepreneurship can occur within large and mature organisations, and as often as not occurs within the non-profit sector. Similarly, innovation is not just about ideas, inventions and technology. In the module we take a very broad view of innovation, and for example will look at process innovations, and organisational innovations as well as new technology, products and services.
What the module is about, is creativity, and creative problem solving. The module will explore a range of different perspectives on entrepreneurship and the activities of entrepreneurs. If the module is at all “vocational” it is in inculcating a mind-set that supports entrepreneurship and innovation. The intention is to help you develop the understanding, attitude and skills that will help you create and implement “the new”.
Course Content
WEEK 1: Introduction
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WEEK 1: Introduction – Learning Objectives
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WEEK 1: Introduction – Part 1
54:46 -
WEEK 1: Introduction – Part 2
20:25 -
WEEK 1: Introduction – E-tivity
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WEEK 1: Introduction – Optional E-tivities
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WEEK 1: Introduction – Optional E-tivity 1
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WEEK 1: Introduction – Optional E-tivity 1- Entrepreneurial Logic Video
06:24 -
WEEK 1: Introduction – Optional E-tivity 2
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WEEK 1: Introduction – Additional Reading
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WEEK 1: Introduction – Quiz
WEEK 2: The Innovation Imperative
WEEK 3: Innovation, Globalisation and Development
WEEK 4: Sources of Innovation
WEEK 5: Search Strategies for Innovation
WEEK 6: Measuring Innovation and Case Studies
WEEK 7: Building the Case
WEEK 8: Building the Case – Financial Forecasts
WEEK 9: Developing New Products and Services
WEEK 10: Creating New Ventures
WEEK 11: Exploiting Knowledge and Intellectual Property
WEEK 12: Business Models and Capturing Value
WEEK 13: Revision
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