4.75
(4 Ratings)
STM853 – Strategic Marketing
By Haris Machlouzarides
Uncategorized
About Course
WEEK 9: Distribution Strategy – Part 2This course aims to deliver to students a comprehensive and innovative managerial and practical introduction to marketing. Students will understand marketing strategy and the elements of marketing analysis, customer analysis, company analysis and competitor analysis. Students will be familiarized with the elements of the marketing mix (product, pricing, promotion, and distribution strategies). This course also aims to give practical examples and applications, showing the major decisions marketing managers face. Through the course students will become familiar with the ways of promoting products and services by using new marketing methods and they will understand how a marketing plan is designed.
Course Content
WEEK 1: Innovative Strategic Marketing
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WEEK 1: Innovative Strategic Marketing – Learning Objectives
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WEEK 1: Innovative Strategic Marketing – Part 1
10:24 -
WEEK 1: Innovative Strategic Marketing – Part 2
10:39 -
WEEK 1: Innovative Strategic Marketing – Activities Guidelines
00:28 -
WEEK 1: Innovative Strategic Marketing – Video Case Study
00:24 -
WEEK 1: Innovative Strategic Marketing – How to Become a Marketing Superhero
16:25 -
WEEK 1: Innovative Strategic Marketing – Video Case Study Questions
00:29 -
WEEK 1: Innovative Strategic Marketing – The Virtual Workshop
00:52 -
WEEK 1: Innovative Strategic Marketing – E-tivity
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WEEK 1: Innovative Strategic Marketing – Discussion Questions
00:30 -
WEEK 1: Innovative Strategic Marketing – Summary
00:53 -
WEEK 1: Innovative Strategic Marketing- Quiz
WEEK 2: Company and Marketing Planning
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WEEK 2: Company and Marketing Planning – Learning Objectives
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WEEK 2: Company and Marketing Planning – Part 1
09:24 -
WEEK 2: Company and Marketing Planning – Part 2
12:57 -
WEEK 2: Company and Marketing Planning – Part 3
11:28 -
WEEK 2: Company and Marketing Planning – Video Case Study
00:18 -
WEEK 2: Company and Marketing Planning – McDonald’s Business Strategy
04:56 -
WEEK 2: Company and Marketing Planning – Video Case Study Questions
00:25 -
WEEK 2: Company and Marketing Planning – The Virtual Workshop
00:47 -
WEEK 2: Company and Marketing Planning – e-Tivity – Assessed 5%
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WEEK 2: Company and Marketing Planning – Discussion Questions
00:31 -
WEEK 2: Company and Marketing Planning – Summary
00:52 -
WEEK 2: Company and Marketing Planning – Quiz
WEEK 3: Identifying Target Customers and Gain Customer Insights
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WEEK 3: Identifying Target Customers and Gain Customer Insights – Learning Objectives
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WEEK 3: Identifying Target Customers and Gain Customer Insights – Part 1
08:52 -
WEEK 3: Identifying Target Customers and Gain Customer Insights – Part 2
10:19 -
WEEK 3: Identifying Target Customers and Gain Customer Insights – Part 3
07:26 -
WEEK 3: Identifying Target Customers and Gain Customer Insights – Video Case Study
00:17 -
WEEK 3: Identifying Target Customers and Gain Customer Insights – Market Segmentation
11:08 -
WEEK 3: Identifying Target Customers and Gain Customer Insights – Video Case Study Questions
00:21 -
WEEK 3: Identifying Target Customers and Gain Customer Insights – Virtual Workshop
00:43 -
WEEK 3: Identifying Target Customers and Gain Customer Insights – e-Tivity
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WEEK 3: Identifying Target Customers and Gain Customer Insights – e-Tivity – Tiktok Business Model
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WEEK 3: Identifying Target Customers and Gain Customer Insights – Discussion Questionss
00:29 -
WEEK 3: Identifying Target Customers and Gain Customer Insights – Summary
01:04 -
Week 3: Identifying Target Customers and Gain Customer Insights- Quiz
WEEK 4: Marketing Channels: Creating Value for Target Customers
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WEEK 4: Marketing Channels: Creating Value for Target Customers – Learning Objectives
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WEEK 4: Marketing Channels: Creating Value for Target Customers – Part 1
09:41 -
WEEK 4: Marketing Channels: Creating Value for Target Customers – Part 2
10:07 -
WEEK 4: Marketing Channels: Creating Value for Target Customers – Part 3
06:41 -
WEEK 4: Marketing Channels: Creating Value for Target Customers – Video Case Study
00:15 -
WEEK 4: Marketing Channels: Creating Value for Target Customers – The Power of Apple’s Brand Positioning
09:55 -
WEEK 4: Marketing Channels: Creating Value for Target Customers – Video Case Study Questions
00:26 -
WEEK 4: Marketing Channels: Creating Value for Target Customers – Virtual Workshop
00:51 -
WEEK 4: Marketing Channels: Creating Value for Target Customers – Activity: Designing a Customer-Centric Value Proposition
00:27 -
WEEK 4: Marketing Channels: Creating Value for Target Customers – e-Tivity – Assessed 5%
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WEEK 4: Marketing Channels: Creating Value for Target Customers – e-Tivity Resource – Marketing Mix
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WEEK 4: Marketing Channels: Creating Value for Target Customers – Discussion Questions
00:36 -
WEEK 4: Marketing Channels: Creating Value for Target Customers – Summary
00:34 -
Week 4: Marketing Channels: Creating Value for Target Customers – Quiz
WEEK 5: Marketing Channels: Creating Collaborator Value
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WEEK 5: Marketing Channels: Creating Collaborator Value – Learning Objectives
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WEEK 5: Marketing Channels: Creating Collaborator Value – Part 1
07:16 -
WEEK 5: Marketing Channels: Creating Collaborator Value – Part 2
07:31 -
WEEK 5: Marketing Channels: Creating Collaborator Value – Part 3
06:52 -
WEEK 5: Marketing Channels: Creating Collaborator Value – Video Case Study
00:15 -
WEEK 5: Marketing Channels: Creating Collaborator Value – Creating Value Through Collaboration
07:13 -
WEEK 5: Marketing Channels: Creating Collaborator Value – Video Case Study Questions
00:22 -
WEEK 5: Marketing Channels: Creating Collaborator Value – Virtual Workshop
00:52 -
WEEK 5: Marketing Channels: Creating Collaborator Value – e-Tivity
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WEEK 5: Marketing Channels: Creating Collaborator Value – e-Tivity Resource – Diagram
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WEEK 5: Marketing Channels: Creating Collaborator Value – Discussion Questionss
00:33 -
WEEK 5: Marketing Channels: Creating Collaborator Value – Summary
01:00 -
Week 5: Marketing Channels: Creating Collaborator Value – Quiz
WEEK 6: Managing the Offering
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WEEK 6: Managing the Offering – Learning Objectives
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WEEK 6: Managing the Offering – Part 1
08:40 -
WEEK 6: Managing the Offering – Part 2
06:30 -
WEEK 6: Managing the Offering – Part 3
09:31 -
WEEK 6: Managing the Offering – Video Case Study
00:18 -
WEEK 6: Managing the Offering – Product Life Cycle
05:50 -
WEEK 6: Managing the Offering – Video Case Study Questions
00:27 -
WEEK 6: Managing the Offering – Virtual Workshop
00:44 -
WEEK 6: Managing the Offering – e-Tivity – Assessed 5%
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WEEK 6: Managing the Offering – e-Tivity Resource – Product Levels
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WEEK 6: Managing the Offering – Discussion Questions
00:33 -
WEEK 6: Managing the Offering – Summary
00:42 -
WEEK 6: Managing the Offering – Quiz
WEEK 7: Managing the Brand
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WEEK 7: Managing the Brand – Learning Objectives
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WEEK 7: Managing the Brand – Part 1
10:08 -
WEEK 7: Managing the Brand – Part 2
10:05 -
WEEK 7: Managing the Brand – Part 3
07:22 -
WEEK 7: Managing the Brand – Video Case Study
00:12 -
WEEK 7: Managing the Brand – Neuromarketing: How brands are getting your brain to buy more stuff
00:00 -
WEEK 7: Managing the Brand – Video Case Study Questions
00:25 -
WEEK 7: Managing the Brand – Virtual Workshop
00:47 -
WEEK 7: Managing the Brand – e-Tivity
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WEEK 7: Managing the Brand – Discussion Questions
00:32 -
WEEK 7: Managing the Brand – Summary
00:37 -
WEEK 7: Managing the Brand – Quiz
WEEK 8: Integrated Marketing Communications
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WEEK 8: Integrated Marketing Communications – Learning Objectives
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WEEK 8: Integrated Marketing Communications – Part 1
10:18 -
WEEK 8: Integrated Marketing Communications – Part 2
10:13 -
WEEK 8: Integrated Marketing Communications – Part 3
08:13 -
WEEK 8: Integrated Marketing Communications – Video Case Study
00:13 -
WEEK 8: Integrated Marketing Communications – What Will Happen to Marketing in the Age of AI?
10:44 -
WEEK 8: Integrated Marketing Communications – Video Case Study Questions
00:29 -
WEEK 8: Integrated Marketing Communications – Virtual Workshop
00:48 -
WEEK 8: Integrated Marketing Communications – e-Tivity – Assessed 5%
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WEEK 8: Integrated Marketing Communications – Discussion Questions
00:36 -
WEEK 8: Integrated Marketing Communications – Summary
00:32 -
Week 8: Integrated Marketing Communications – Quiz
WEEK 9: Distribution Strategy
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WEEK 9: Distribution Strategy – Learning Objectives
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WEEK 9: Distribution Strategy – Part 1
09:06 -
WEEK 9: Distribution Strategy – Part 2
08:51 -
WEEK 9: Distribution Strategy – Part 3
11:00 -
WEEK 9: Distribution Strategy – Video Case Study
00:11 -
WEEK 9: Distribution Strategy – Coca Cola’s Distribution Strategy
05:08 -
WEEK 9: Distribution Strategy – Video Case Study Questions
00:18 -
WEEK 9: Distribution Strategy – Virtual Workshop
00:51 -
WEEK 9: Distribution Strategy – e-Tivity
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WEEK 9: Distribution Strategy – Discussion Questions
00:34 -
WEEK 9: Distribution Strategy – Summary
00:35 -
WEEK 9: Distribution Strategy – Quiz
WEEK 10: Gaining and Defending Market Position
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WEEK 10: Gaining and Defending Market Position – Learning Objectives
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WEEK 10: Gaining and Defending Market Position – Part 1
11:00 -
WEEK 10: Gaining and Defending Market Position – Part 2
05:45 -
WEEK 10: Gaining and Defending Market Position – Part 3
07:07 -
WEEK 10: Gaining and Defending Market Position – Video Case Study
00:17 -
WEEK 10: Gaining and Defending Market Position – Can you be Defensive and Offensive?
01:58 -
WEEK 10: Gaining and Defending Market Position – Video Case Study Questions
00:16 -
WEEK 10: Gaining and Defending Market Position – Virtual Workshop
00:46 -
WEEK 10: Gaining and Defending Market Position – Activity: Mastering Market Share
00:29 -
WEEK 10: Gaining and Defending Market Position – e-Tivity
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WEEK 10: Gaining and Defending Market Position – Discussion Questions
00:38 -
WEEK 10: Gaining and Defending Market Position – Summary
00:45 -
Week 10: Gaining and Defending Market Position – Quiz
WEEK 11: Managing Sales
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WEEK 11: Managing Sales – Learning Objectives
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WEEK 11: Managing Sales – Part 1
08:42 -
WEEK 11: Managing Sales – Part 2
09:42 -
WEEK 11: Managing Sales – Part 3
08:18 -
WEEK 11: Managing Sales – Video Case Study
00:14 -
WEEK 11: Managing Sales – Marketing vs Sales: What’s the Difference?
03:53 -
WEEK 11: Managing Sales – Video Case Study Questions
00:17 -
WEEK 11: Managing Sales – Virtual Workshop
00:32 -
WEEK 11: Managing Sales – e-Tivity
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WEEK 11: Managing Sales – Discussion Questions
00:33 -
WEEK 11: Managing Sales – Summary
00:38 -
Week 11: Managing Sales – Quiz
WEEK 12: Digital Marketing Strategies
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WEEK 12: Digital Marketing Strategies – Learning Objectives
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WEEK 12: Digital Marketing Strategies – Part 1
11:35 -
WEEK 12: Digital Marketing Strategies – Part 2
11:23 -
WEEK 12: Digital Marketing Strategies – Part 3
10:11 -
WEEK 12: Digital Marketing Strategies – Video Case Study
00:13 -
WEEK 12: Digital Marketing Strategies – Architecting Meaningful Experiences
13:49 -
WEEK 12: Digital Marketing Strategies – Video Case Study Questions
00:27 -
WEEK 12: Digital Marketing Strategies – Virtual Workshop
00:54 -
WEEK 12: Digital Marketing Strategies – e-Tivity
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WEEK 12: Digital Marketing Strategies – Discussion Questions
00:27 -
WEEK 12: Digital Marketing Strategies – Summary
00:34 -
Week 12: Digital Marketing Strategies – Quiz
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Strategic Marketing – Module Booklet.pdf
Size: 1.50 MB
Lecture01-OnlineMBA-StrategicMarketing-new-nv.pdf
Size: 1.44 MB
Lecture02-OnlineMBA-StrategicMarketing-new-nv.pdf
Size: 1.27 MB
Lecture03-OnlineMBA-StrategicMarketing-nv.pdf
Size: 1.41 MB
Lecture04-OnlineMBA-StrategicMarketing-nv.pdf
Size: 971.88 KB
Lecture05-OnlineMBA-StrategicMarketing-new-nv.pdf
Size: 904.50 KB
Lecture06-OnlineMBA-StrategicMarketing-new-nv.pdf
Size: 1.31 MB
Lecture07-OnlineMBA-StrategicMarketing-new-nv.pdf
Size: 2.16 MB
Lecture08-OnlineMBA-StrategicMarketing-new-nv.pdf
Size: 1.04 MB
Lecture09-OnlineMBA-StrategicMarketing-new-nv.pdf
Size: 1.06 MB
Lecture10-OnlineMBA-StrategicMarketing-new-nv.pdf
Size: 917.13 KB
Lecture11-OnlineMBA-StrategicMarketing-new-nv.pdf
Size: 919.64 KB
Lecture12-OnlineMBA-StrategicMarketing-new-nv.pdf
Size: 1.21 MB
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